It’s All About Our Connection With the Place!
Almost all societal issues can be traced back to human–place interactions and relationships. Our identities are shaped by where we are born, where we've been, and our physical or virtual environments. Join Associate Professor Chen in exploring our connections to places from an environmental psychology perspective. He will discuss how these connections shape social identities and behaviours through the impact of storytelling on culture, and how support for local sports teams and mega-events like the Olympics transform places and their people.
Bio
Dr Ning (Chris) Chen is an Associate Professor in Marketing at the University of Canterbury at the University of Canterbury. His expertise lies in identity and attachment theory in contexts including place, branding, and sports, and the motivations and impact of word-of-mouth behaviours especially in social media. He also studies sense of place, brand attachment, fandom, and has worked with various organisations e.g., ChrsitchurchNZ, Tourism Industry Aotearoa, Marketing Association, Crusaders, BBNZ, and Chinese Basketball Association. Chris received various teaching and research awards, and was one of ten scientists for the 2023 Leaders New Zealand-China Scientist Exchange Programme nominated by MBIE and Royal Society.
Event
Tuesday 10 September, 6:30pm @C1 Espresso, 185 High Street, Christchurch Central
Also speaking at this location at 8:00pm is Ursula Cheer
