Elsamari Botha — Raising the bar

ChatGPT, Now What? Pitfalls and Opportunities of Embedding AI in Business

AI, and language models like ChatGPT, are increasingly being integrated into business processes to improve efficiency, productivity, and customer satisfaction. Yet, the use of AI in business is wrought with myths and misunderstandings. AI has the potential to revolutionize the way businesses operate, but it is essential to approach its implementation with caution. To get the most value out of AI, it is crucial to establish a robust human-AI relationship. This means understanding the limitations of AI and ensuring that humans are still involved in decision-making. In addition to understanding the human-AI relationship in business, companies also need to understand how embedding AI in business might impact their processes and structures. This talk will address some of these key issues and provide practical insights into implementing AI in business.

Bio

Elsamari, PhD, is an Associate Professor and the MBA Director at the University of Canterbury, New Zealand and an extraordinary associate professor at the University of Stellenbosch Business School, South Africa. She attained her PhD at KTH Royal Institute of Technology, Stockholm, Sweden. With over 15 years of consulting experience, involvement in technology start-ups, and many public speaking engagements, Elsamari’s research focuses on technology transitions within companies to enable businesses to get the most out of significant technology investments while preparing for digital disruption.