Anti-vaxxers and Covid-19: who will get the jab?
Ten years ago anti-vaxxers were on the fringe. They were protesting governments’ initiatives to suppress early childhood communicable diseases, such as measles. Fast forward to 2021, and the Anti-Vaccination Movement (AVM) is likely to have a whole new lease of life as governments and multinational pharmaceutical companies roll out Covid-19 vaccines.
Marketing expert Dr Michael Lee has kept a ten-year watching brief of the AVM, monitoring blogs and news articles on the internet, as well as medical and social science journals.
In this riveting talk Michael will outline the key reasons behind the anti-consumption of vaccines and how this could affect the world’s Covid-19 vaccination response.
Bio
Dr Michael Lee is an Associate Professor of Marketing. He has a background in marketing and industrial and organisational psychology. He has specific expertise in brand avoidance, consumer resistance, activism, and anti-consumption, and is the Director of The International Centre of Anti-Consumption Research. He is currently supervising PhD students working on projects such as religiously-motivated boycotting and anti-consumption in emerging economies.
6:30 PM @Little Easy, Ponsonby, 198 Ponsonby Road, Ponsonby, AKL 1011
Also speaking at this location at 8:00pm is Scott Optican.
