What does sustainable consumption truly mean?
Sustainability has become a buzzword. Everyone uses it but how many of us know what’s sustainable and what isn’t?
Contrary to most business rhetoric, climate change and our rapidly depleting ecosystem means we can’t consume our way out of the problem. It has been said that if the seven billion people on the planet all consumed at the same rate as the average American citizen, then we would need four planets to live sustainably.
This talk sorts fact from fiction by looking at the issues from a marketing and consumption perspective: what are consumers, businesses and governments currently doing to help fight (or hinder) climate change?
And when are we being greenwashed by businesses?
From Nike’s support of Black Lives Matter, to Ben & Jerry’s involvement in immigration rights, Joya will explore brands involved in socio-political issues, as well as how individuals can lead more sustainable lives.
Bio
Dr Joya Kemper is a Senior Lecturer in Marketing. Her research focuses on individual behaviour and systemic change for a sustainable, ethical, equitable and thoughtful world by focusing on consumption.
6:30pm @Shadows Bar, 8 Alfred Street, Auckland Central, AKL 1010
Also speaking at this location at 8:00pm is Joel Rindelaub.
